The press exacerbates these lunatics by giving them coverage. "WORST SHOOTING IN HISTORY!! SHOOTER (INSERT NAME) WAS SUCH A NICE BOY!! EVERYONE SHOCKED!! LOOK AT ALL THE BLOOD!! INTERVIEWS WITH BYSTANDERS! EXPERTS! OUTRAGE! SADNESS!"
The losers with the mindset to do it are encouraged. "Everyone will know who I am! I will be FAMOUS!" Their lives have no meaning, and this gives them a way that works with their sociopathic needs.
What I want to see:
"Some piece of shit attacked a group of people. Someone shot him dead. A dozen drunks went over and pissed on the body. Per Public Law 2012-t56A, the body was tossed into a nearby outhouse and prune stew served to the aid workers. No, we won't tell you his name. He's Dead Asshole Number 12."
Either that, or some citizen beating the punk to death and smearing his brains across 50 feet of roadway, to be sluiced off by the fire department.